4K: Do I really need more K’s? (Part 1 of 2)
A chimera (kīˈmi(ə)rə), besides being a Greek mythological character of a fire-breathing female monster with a lion’s head, a goat’s body, and a serpent’s tail, also describes something wished for but is actually illusory or impossible to achieve. Thus chimera...
Consider the Equipment
Black Magic Design recently released a firmware upgrade to it’s Ursa Camera that allows 150fps recording in HD, use of Apple’s new ProRes 4:4:4 XQ in HD & 4k and support for a new 4k sensor upgrade. The Ursa is known for being the world’s first user upgradable...
Talking Heads
Interviews are… Essential for demonstrating expertise, delivering data, and revealing personality. Often boring. Too long. The reason I click off a video. A necessary evil. All of the above. Of course you chose “E,” right? When you think about all the interviews...
Taking Stock: To buy or not to buy
You have a very sophisticated visual mind. You can spot a phony, stock image a mile away. You know what I’m talking about, right? The still of that really handsome guy in this mid-thirties, wearing a light blue button down shirt – sleeves slightly rolled up – standing...
Go Big or Go Home: The Value of Thoughtful Production – Part 2 of 2
In Part I, we offered an extended definition of profession and professionalism. In Part II we’ll look at the things working with a professional provides when producing business video. There is no right way to produce a video, just effective and ineffective practices....
Creative Directors Matter
When you think of the title Creative Director (CD) you might picture Mad Men’s Don Draper. Sure, Don’s a fictional character, but the character represents an archetype, a standard for what we commonly think of as a creative, advertising leader, and perhaps the kinds...