How a Business Video is Produced: Part 3 of 5 – Production, Redux
This is a continuation of our post about the Production phase of producing a business or commercial video. Generally speaking, commercial and business video crews are significantly smaller than that of a feature film or a television program and that’s primarily due to...
How a Business Video is Produced: Part 2 of 5, Production
This is the second in a five-part series about the production of video. Here, we’ll discuss the actual production phase, breaking it into two, slightly more manageable posts. If you haven’t read the first part of the series and have any questions about how we got...
How a Business Video is Produced: Part 1 of 5, Pre-Production
You’ve decided to produce a video for your business. You have some ideas about what the video should be about and how it should look and now you need to hire a production company to get it done. This post is about the process of making a video for your business....
The 5 Ws and one H of Script Writing
Back in the day – 1st Century B.C. in Greece – philosophers started using some basic questions to formulate more challenging rhetorical questions. The questions pretty much boiled down to: Who, What, When, Where, Why and How. And, by the early 20th century, these...
Why HD is not always HD
Back in the day – from the 1940’s to the 1980’s – television came in just one format: 4:3 at 525 lines, otherwise known as NTSC standard or analog TV or Standard Definition (SD). This simply meant that a picture was a bit wider than it was high and the resolution of...
Why a colorist matters in your project
It's usually while I'm waiting for feedback from the client, somewhere between the rough cut and the final cut, that I begin to do one of my favorite things: a color pass. It's an opportunity to re-align colors that may be shifted too far in a particular direction or...