Interviews are… Essential for demonstrating expertise, delivering data, and revealing personality. Often boring. Too long. The reason I click off a video. A necessary evil. All of the above. Of course you chose “E,” right? When you think about all the interviews...
You have a very sophisticated visual mind. You can spot a phony, stock image a mile away. You know what I’m talking about, right? The still of that really handsome guy in this mid-thirties, wearing a light blue button down shirt – sleeves slightly rolled up – standing...
In Part I, we offered an extended definition of profession and professionalism. In Part II we’ll look at the things working with a professional provides when producing business video. There is no right way to produce a video, just effective and ineffective practices....
When you think of the title Creative Director (CD) you might picture Mad Men’s Don Draper. Sure, Don’s a fictional character, but the character represents an archetype, a standard for what we commonly think of as a creative, advertising leader, and perhaps the kinds...
The title of this post changed several times before settling on the one above. First it was “Professional vs. Amateur Production,” and then it was “The Value of Professional Production.” But using professional in the title was misleading, because everyone knows you...
In most cases, long before the camera rolls, before the script is written, before the talent has been secured, the first deal to be inked should be the distribution pathway. Why? Because where your video gets viewed may determine aspects of its production, including...
